This article is the fifth in a continuing series. A Career Change: Learning the Aircraft Brokerage Business part 1, part 2, part 3, part 4 Part of my job, which is very interesting, is finding aviation blogs and other discussions happening online, that we here at J. Mesinger can become involved in. We want to either...
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Archive for August, 2010
Part 5: Aviation Community Outreach
The Value Zone
The prices in most of our aircraft markets have settled at a bottom where buyers could recognize value and have confidence that the free fall of prices had ended. The result has been that aircraft have been selling again since the beginning of this year. There are a few make/model markets, however, that have...
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Part 4: Database Housekeeping
This article is the fourth in a continuing series A Career Change: Learning the Aircraft Brokerage Business part 1, part 2, part 3 Marketing and communication with clients and prospects is such a comprehensive endeavor. Our goals include, among other things, advertising our aircraft listings to communicate the competitive advantages of our listings and most quickly...
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The Phone Call…Marketing 101
Last week I wrote a post about International Marketing and how we as a company work to ensure that the world knows about our clients’ aircraft for sale and our acquisition projects. I have been thinking a lot lately about the different components of our marketing mix to ensure that we employ the most...
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Part 3: The Playing Field
This article is the third in a continuing series A Career Change: Learning the Aircraft Brokerage Business-Part 1 , Part 2 To win at the game of sales you have to understand the playing field, meaning you have to constantly research your market. We have been doing some significant market analysis this past week...
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International Marketing
I live in Boulder, CO because it is a beautiful place to call home, but our clients and the buyers and sellers we work with are based all over the world. We travel regularly to show aircraft, meet with clients and oversee inspections worldwide and we talk to people all over the globe daily. ...
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Part 2: My First Week
This article is the second in a continuing series A Career Change: Learning the Aircraft Brokerage Business As I said before I did not come into this business completely blind. I have been listening to the stories of the deals around my family’s kitchen table my entire life. I have also had a lot of...
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