Part 4: Database Housekeeping
This week we took at closer look at our email marketing efforts. Through some new thorough analytic tools in our email and web platforms we realized the significance of quantity vs. quality. We want to be an organization that gets quality information to the right people within the aircraft community, who want to utilize it. In order to do this most effectively we have worked hard over the years to create a clean list or recipients free of bad email addresses, old contacts and duplicates and of people that don’t want the content and look at it only as junk or spam. Using these new analytics tools, we are working to further refine our database and find out who wants our information, what types of information they want and how to best get it to them.
At J. Mesinger, we want to engage, but we also want to draw people to our site and bring attention to our inventory. We want to provide information to the aviation world through various communication outlets, so that our clients realize we are in the forefront of our industry and in front of our competition. It is important for us to know who we want to reach, how we want to reach them and also have the most accepting audience we can. As has been said before and holds very true in this environment, it is not quantity, it is quality. We do our best to know our community, respond to it, and send the right people within it, the information they will most likely benefit from and come to us for in the future.
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