Recently, we began to produce professional sales video presentations for the aircraft we have for sale. They have been very well received as they really help a prospect “feel” the surroundings. Seems like a novel idea right? Now comes the fun stuff. In 1985 I hired a PR/Advertising firm in Houston, Texas, to help...
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Posts Tagged ‘ family ’
It Is Not New Stuff
Part 4: Database Housekeeping
This article is the fourth in a continuing series A Career Change: Learning the Aircraft Brokerage Business part 1, part 2, part 3 Marketing and communication with clients and prospects is such a comprehensive endeavor. Our goals include, among other things, advertising our aircraft listings to communicate the competitive advantages of our listings and most quickly...
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Part 3: The Playing Field
This article is the third in a continuing series A Career Change: Learning the Aircraft Brokerage Business-Part 1 , Part 2 To win at the game of sales you have to understand the playing field, meaning you have to constantly research your market. We have been doing some significant market analysis this past week...
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Part 2: My First Week
This article is the second in a continuing series A Career Change: Learning the Aircraft Brokerage Business As I said before I did not come into this business completely blind. I have been listening to the stories of the deals around my family’s kitchen table my entire life. I have also had a lot of...
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The First Step: From Hollywood to Aviation
This article is the first in a continuing series A Career Change: Learning the Aircraft Brokerage Business I am Adam Mesinger, son of Jay and Sandra and brother of Josh and I am one of the newest additions to the aviation industry and proudly and happily to my family’s business. I am coming to...
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