Recently, we began to produce professional sales video presentations for the aircraft we have for sale. They have been very well received as they really help a prospect “feel” the surroundings. Seems like a novel idea right? Now comes the fun stuff. In 1985 I hired a PR/Advertising firm in Houston, Texas, to help...
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It Is Not New Stuff
Part 5: Aviation Community Outreach
This article is the fifth in a continuing series. A Career Change: Learning the Aircraft Brokerage Business part 1, part 2, part 3, part 4 Part of my job, which is very interesting, is finding aviation blogs and other discussions happening online, that we here at J. Mesinger can become involved in. We want to either...
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The Phone Call…Marketing 101
Last week I wrote a post about International Marketing and how we as a company work to ensure that the world knows about our clients’ aircraft for sale and our acquisition projects. I have been thinking a lot lately about the different components of our marketing mix to ensure that we employ the most...
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International Marketing
I live in Boulder, CO because it is a beautiful place to call home, but our clients and the buyers and sellers we work with are based all over the world. We travel regularly to show aircraft, meet with clients and oversee inspections worldwide and we talk to people all over the globe daily. ...
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