Posts Tagged ‘ negotiating ’

Read your audience

February 8, 2010
By Josh Mesinger

I took a sales class in business school years ago.  A decade later I still think about it often.  As a matter of fact, of all that I learned in college the lesson I learned in this class might have been my most valuable; read your audience.  Actually, the semester long study was about...
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The return of the value buyer…..

January 28, 2010
By Josh Mesinger

For the last two years we have seen a lot of “opportunistic buyers” instead of “value buyers” enter the market.  To me, an opportunistic buyer is one that comes into the market focused solely on price.  They are not as focused on airplane type and are not entering as much because they have a need...
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