Recently, we began to produce professional sales video presentations for the aircraft we have for sale. They have been very well received as they really help a prospect “feel” the surroundings. Seems like a novel idea right? Now comes the fun stuff. In 1985 I hired a PR/Advertising firm in Houston, Texas, to help...
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Posts Tagged ‘ selling ’
It Is Not New Stuff
The Value Zone
The prices in most of our aircraft markets have settled at a bottom where buyers could recognize value and have confidence that the free fall of prices had ended. The result has been that aircraft have been selling again since the beginning of this year. There are a few make/model markets, however, that have...
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International Marketing
I live in Boulder, CO because it is a beautiful place to call home, but our clients and the buyers and sellers we work with are based all over the world. We travel regularly to show aircraft, meet with clients and oversee inspections worldwide and we talk to people all over the globe daily. ...
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Logs and Records
Aircraft logs and records are almost as valuable as the aircraft itself. I was at a client’s hangar this week reviewing an aircraft and its logs and records as we prepare to bring it to the market next week. The aircraft is an early Falcon 2000 and the client is one of the oldest,...
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